Events in bars and clubs Essay

Another root system of competition is how an impression may have to source come forward its resources through sponsorship this nub that the consequence will be marketed to emf sponsors that will believe that the event will create a evidentiary leverage to the communitys own marketing initiative. Hence, it is also weighty to stress to the potential sponsors the benefits of the event.This is discussed by Mack in which the author pointed out that (25) sponsorship allows organizations to reach their target market with less clutter than other communications methods, exposes the product/service directly to the market, and provides an go pastlent mechanism for the organization to order back to the community by which it is supported. Event sponsorship, or sponsorship marketing, refers to supporting miscellaneous types of event ..Whether the type of sponsorship is financial, media, or in-kind support (Cicora 1991), the list of company benefits derived from it notify range from p ublicity, to product gross sales, image enhancement, or even improved employee morale (Decker 1991). In addition to getting sponsors, companies that atomic number 18 about to hold an event should also take into consideration its capabilities (Silvers). These include the ability to handle the demands of the event and the ability to have the resources.It is also important to have the ability to make out how to handle opposite events for instance, a bar that may be property a fundraising concert may be faced with different challenges if organising a battle-of-the-bands. As Silvers pointed, although the core processes of these two events are the same, it should be noted that ace of the important elements in events management is the ability to handle the differences in the requirements of different events.All in all, the events management concept can be considered as an important marketing activity in which an establishment or company is able to communicate certain initiatives to t he public (Soares). Hence, events serve as an lot oddly if the company utilises popular channels such as concerts, bounce events and exhibits,among others these venues fulfil the curiosity, the wants and needs of the people which is why events continue to be sponsor throughout time. Many enterprises venture into the nightlife sector by means of establishing disallow and conjunctions.As Chatterton and Hollands discussed, the demand for these establishments is that these have been a part of the urban landscape there is always the market among the youth, specifically the young professionals, who are in search for the latest cool, chic, fashionable bar or club (3). Because of this, it can be said that there is business in this industry, especially with the continuous influence of the entertainment and leisure sector. The nightlife scene which comprises of establishments such as exclude and clubs can be also said to contri neverthelesse to the topical anaesthetic tourism initiati ves (Chatteron & Holland).The success of any bar or club requires a significant understanding of the business especially in the aspect of strategy. Lawson provides many another(prenominal) guidelines in the success of any club or bar including a good understanding on food service operations (which is a fundamental in any bar or club), the facilities, the design, the themes, and last plainly not the least, the business aspects. Lawson therefore emphasised the business framework of these bars and clubs which are heavy in the marketing practice this is because this is a means for companies to get customers into the establishment.Bars and clubs, therefore, do not just have to excel in the food service operations but also in its ability to add value to its basic concept, and that is, to add event concepts to its undefiled operations. This is further attested by Smith in which the author mentioned that in order for bars and clubs to succeed, it needs to continuously come up with someth ing interest hence, in addition to food and drinks and the regular dance floor or in-house performer, it is the specific events that make these bars and clubs special.This is therefore a part not only in the marketing aspect of the bar and club but also these events help the customers to identify what else they can do in the establishment, or at least, have something to look forward to (Smith, 75). Brown and Miron also mentioned the utilization of events in the success of any bar or nughtclub these fall in the aspect of marketing and advertising. When an event takes place, the tendency is that the event is supposed to pull in more people into the establishment. Hence, events help in the increase in sales and to make the club and bar more memorable to the consumers.