To: John Doe; Chief market OfficerFrom: Jane Doe; e-Business merchandising ConsultantDate: June 29, 2007Re: Targeting ?niche? merchandise and vane situation redesign. Three long time ago camecordia.com has spent hundreds of dollars in launching our office, purchasing internet office submission parcels, assort ads and bulk e-mail addresses; yet we argon lacking to realise some traffic to our site. At present, we are marketing to consumers that consider various learns and are not evoke in the type of products we are protracting. The problem could possibly be that we whitethorn not be selling our product to our on-key consumer or whitethorn be we are not marketing the typeset type of product to our consumers. Therefore, we need to redesign our site with nominal changes and target the right clients. Target ?Niche? marketingCurrently, our web site sells both cameras as well as camc clubs. We strait moderate products on our site with questionable quality, also our site targets customers with diverse needs; which may be the reasons why our sales may have dropped within three years on our site. We may look into resolving this discrepancy by acting the pursuance -?By targeting our product towards certain people. Large organizations offer numerous products, loads of information, and services, which can cause a consumer to hold in confusion versus helping them out. By gearing our point on high quality camcorders and cameras for professionals or people who jazz this as their hobby, we can show the uniqueness of our products compared to our competitors. ?Focus on the literal need of the customers. In order for us to do this we need to invest in redesigning our site in which a fall out or chat room entrust be assumption to the shoppers for a chance to discuss in detail the products that are being offered. By viewing and tutelage up with... If you deprivation to get a full essay, order it on our website: Order! CustomPaper.com
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