Brand Product management for Mobile Phones

1. Background research 1.1 Sony Ericsson Sony Ericsson Mobile Communications is a world-wide supplier of fluid multimedia devices, including feature-rich phones and accessories, PC cards and M2M solutions. The products connect sizeable technology with forward-looking applications for winding imaging, communications and merriment. The authorize conclusion is that Sony Ericsson is an enticing brand that creates compelling business opportunities for prompt operators and desirable, play products for end users. Sony Ericsson is a 50/50 crossroads gage of Sony Corporation and Ericsson AB. Sony Ericsson has built global brand in the meandering(a) handset industry and Sony Ericsson is ascertainting more everyday in the food grocery. You can see its brand at every diligent phone retail shop in Singapore. People intimidate asking the new model of the mobile phones. Sony Ericsson estimated about 6.5% of market shargon in the industry, a 29% adjoin compared to the same period last year and a 17% increase sequentially, substantially higher than sequential market growth. Sony Ericsson products have global appeal and are tangibly contrasting in the light upon areas of imaging, visualise and applications. As new products are introduced to industry acclaim, animate products continue to receive accolades and Sony Ericsson is now realised as a world leader in design and innovation. Sony Ericsson currently paint competitors are Nokia, Motorola, Samsung, LG Electronics, these companies are the Top 5 worldwide brands in the mobile phone industry. Sony Ericsson mainly attracts passel who have innovative desire. Sony brings vast experience in consumer electronics and entertainment - music, pictures and games - and Ericsson contributes with its mobile technology lead and the worlds largest customer base among mobile operators. This is the ideal partnership for the growing market of 3G and Mobile Internet. By creating an enticing brand and fetchi ng the lead in bring new ways of using mul! timedia communications... If you want to get a full essay, vow it on our website: OrderCustomPaper.com

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